They wanted the Comet to be known as "durable." Unromantic as that sounded, durability became the early Comet's watchword.īen Davis Mills was one of the 10 "Whiz Kids" who'd brought Ford Motor Company back from the brink after World War II. As a result, they decided to promote the Comet in endurance events. Lorenz, knew from the beginning that they had to do something to make the Comet stand out, something to catch the public's attention. Mills and his general sales manager, Paul F. Lincoln-Mercury Division General Manager Ben D. Most buyers had no illusions: They recognized that the Comet was an upmarket Falcon dressed as a Mercury. See more classic car pictures.ĭuring its first iteration, the 1960-1965 Comet played second fiddle to America's best-selling compact car, the Ford Falcon. In Mercury's marketing for the 1966-1967 Comet.
The origins of the 1966-1967 Mercury Comet are a tale of sticking to it: Having tried once and failing to join the ranks of the important new intermediate class sweeping the American car market in the early Sixties, Mercury made a second attempt a few years later with a bigger, beefier Comet.ĭrag racing, not durability, figured prominently
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